Monday, 25 October 2010

Viral Marketing Campaign - Jay Z 'Decoded' Biography...

'The launch of ‘Decoded‘, a memoir by Jay-Z, will be preceded by a campaign that allows you to read and experience reproductions of entire pages from the book in several locations cited in the biography. While about half of the pages will be displayed on traditional billboards, the rest will be printed on quirkier forms of outdoor media, such as at the bottom of a hotel swimming pool, or on the felt of pool tables in a pool hall – locations specifically cited on those pages of the book... The location for the pages can be determined by searching at, which will also function as home base for an online scavenger hunt. Players will follow clues to arrive at the general vicinity of pages, with a ‘proximity meter’ indicating when they’re getting closer. The first players to discover the pages will be eligible to win a signed copy of the book, and a trip to Las Vegas to see Jay-Z perform at a New Year’s Eve concert.'

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